Do Not Sell or Share My Data

Residents of certain states within the United States may have privacy rights concerning the use and disclosure of their personal information for advertising and marketing purposes. Depending on the state in which an individual resides, these rights may include the ability to opt out of certain activities that are legally classified as the sale or sharing of personal information. California residents and individuals living in other states with applicable privacy legislation may have additional choices concerning the use of personal information for cross-context behavioral advertising, which may also be described as targeted advertising.

Black Diamond Equipment recognizes that individuals may have different expectations regarding how their information is used in connection with advertising technologies and digital services. The company may work with selected third-party service providers, advertising partners, analytics providers, and other technology partners to help operate digital services, understand website performance, evaluate marketing activities, and provide advertisements that may be more relevant to visitors. Depending on applicable state privacy laws, certain transfers or disclosures of information to these parties may be considered a sale or sharing of personal information, even when no traditional monetary transaction takes place.

Information used for these purposes may be associated with an individual’s interactions with websites, digital services, advertisements, or other online experiences. Certain technologies can help recognize a browser or device, measure advertising performance, understand how visitors interact with digital content, and improve the effectiveness of marketing campaigns. The specific information involved and the way it is used can vary depending on the services and technologies available.

Where applicable law provides an opt-out right, eligible individuals may choose to limit or prevent certain disclosures of their personal information for cross-context behavioral advertising. Exercising an available opt-out choice does not necessarily mean that an individual will stop seeing advertisements. Instead, the preference may affect whether certain information is used or disclosed to support targeted advertising activities. Individuals may continue to receive advertisements, but the advertising experience may be less personalized.

One available method for expressing an applicable privacy preference is through Global Privacy Control, commonly referred to as GPC. GPC is a browser or device-based privacy signal that communicates an individual’s request to limit certain uses or disclosures of personal information. When a supported browser or device sends a valid GPC signal, the company will treat that signal as an applicable opt-out preference for the browser or device where required or supported by law and technology.

The effect of a GPC signal may depend on the browser, device, website environment, and applicable privacy requirements. Individuals who use multiple browsers or devices may need to configure their privacy preferences separately on each environment. A preference transmitted through one browser or device may not automatically apply to another browser, device, or customer account unless required by applicable law or otherwise supported by the company’s systems.

Individuals may also submit an opt-out request through the available privacy preference form. This option allows an individual to record an applicable privacy choice in connection with their customer account. Once an eligible request is received, the company will work to apply the selected preference as soon as reasonably possible. Because different systems and service providers may process information at different speeds, it may take some time before the requested preference is reflected throughout all relevant systems.

The processing of an opt-out request may require certain information to identify the applicable customer account or establish which privacy preference should be applied. Any information provided for this purpose should be accurate and sufficient to allow the request to be processed correctly. Additional verification may be required in certain circumstances to protect customer information and prevent unauthorized changes to privacy preferences.

Privacy preferences may apply differently depending on the individual’s location and the requirements of the privacy law applicable to that person. Not every state provides identical rights, and the scope of an opt-out right may differ between jurisdictions. Certain disclosures or processing activities may also be subject to legal exceptions or limitations. As a result, the availability and operation of privacy controls may vary depending on applicable state law.

The company aims to respect privacy choices and provide individuals with meaningful ways to exercise rights available to them. When an applicable opt-out request has been submitted, the company will take reasonable steps to implement the preference within the relevant systems and according to applicable legal requirements. Individuals should understand that technical updates may not occur instantaneously across every system, particularly when third-party technologies or external service providers are involved.

Individuals who change their preferences or later wish to allow certain advertising-related activities may also have options to update their privacy settings, depending on applicable law and available controls. Privacy preferences can therefore be managed according to an individual’s circumstances and choices, subject to any applicable legal requirements.

Because privacy regulations and digital advertising technologies continue to evolve, the methods used to recognize and honor privacy preferences may also change over time. The company may update its privacy controls and procedures as necessary to reflect new legal requirements, technical standards, and available privacy tools. Individuals are encouraged to review available privacy settings and use the appropriate mechanism when they wish to exercise an applicable right.

If you are located in a state that provides a right to opt out of the sale or sharing of personal information for cross-context behavioral advertising, you may use a supported GPC signal or submit the available opt-out request to communicate your preference. The company will process eligible requests in accordance with applicable privacy requirements and will work to apply the selected preference as promptly as reasonably possible.